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Issue Date
Title
Author(s)
2017
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District
Kajanthy, S.
;
Vaikunthavasan, S.
2015
Influence of Social Media Characteristics on Consumers’ Purchase Intention
Kajanthy, S.
;
Vaikunthavasan, S.
2018
Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention
Kajanthy, K.
;
Vaikunthavasan, S.
2017
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.
Senevirathna, H.P.I.S.
;
Kajanthy, S.
;
Vaikunthavasan, S.
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Author
3
Kajanthy, S.
1
Kajanthy, K.
1
Senevirathna, H.P.I.S.
Subject
2
Social Media
1
Business Environment
1
Consumer purchasing intention
1
Firm Innovativeness
1
Hotel industry
1
Management
1
Perception Factors
1
Purchase Intention
1
SMEs
1
Social media marketing
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Date issued
2
2017
1
2015
1
2018
Has File(s)
4
true