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Issue DateTitleAuthor(s)
2016Impact of marketing mix on customer buying intention: with special reference to selected insurance companies in sri lankaArachchige, R.; Weerasiri, S.; Maldeniya, D.
2016Stp strategies and customer demand of private hospitals: special reference to jaffna districtSivanenthira, S.; Randeni, R.K.D.
2016Service marketing mix in commercial banks of sri lankaIsmail, M. B. M.
2016Customer based brand equity of soft drinks - a study with reference to salem districtKrishnakumar, K.
2016Exploring the factors influencing mothers' brand choices on baby diaper brands (An applied marketing research)Pavithra, S.; Niththiya, N.; Shivany, S.
2016Impact of tqm practices on role stressors: a comparison between middle-leveland operational- level managers in the sri lankan apparel sectorMaldeniya, S.; Kuruppuarachchi, D.
2016The impact of total quality management practices on export performance of apparel exporters of sri lankaAbeykoon, M.W.B.; De Alwis, A.C.
2016The relationship between customer experience management and business performance in sri lankan printing and publishing industry (colombo region)Sinhalage Hansini Pramudika; Wickramasooriya, L.H.T.De.S.
2016The effect of employee work related attitudes on employee job performance: a study of non academic staff (skilled labors) of the university of jaffnaMalini, G.; Atchyuthan, N.
2016The relationship between risk and return of listed companies in colombo stock exchange: special reference to hotels and travels sectorMayuri, T.; Brintha, P.; Thanashanthy, T.