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Issue Date
Title
Author(s)
2016
Customer based brand equity of soft drinks - a study with reference to salem district
Krishnakumar, K.
2016
An empirical investigation into the word of mouth communication in building consumer based brand equity of personal care products
Vasan, M.
;
Rangasamy, K.S.
Discover
Author
1
Krishnakumar, K.
1
Rangasamy, K.S.
1
Vasan, M.
Subject
1
Brand association
1
Brand awareness
1
Brand knowledge
1
Factor analysis
1
Perceived quality
1
Personal care Products
1
Purchase decision
1
Structural equation modeling
1
Word of mouth
Date issued
2
2016