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Issue Date	Title	Author(s)
2014	Factors influence on housing finance customers	Thamodaran, V.
2014	Factors influencing for choosing of general certificate advanced level [g.c.e (a/l)] stream: a case study of general ordinary level [g.c.e (o/l), (2012)] students in jaffna town, sri lanka	Vinthuja, M.; Thanusha, S.; Vijayananda, C.; Niruthika, K.; Vivitha, J.; Thanarupan, Y.
2014	Factors influencing for choosing professional courses: a case study of undergratuate students of faculty of management studies and commerce, university of jaffna sri lanka	Thevahi, S.; Luxshana, N.; Pamila, N.; Chamindakumara, P.; Sakeeran, S.
2014	An empirical evaluation on quality of insurance services in rural areas of tiruvallur district	Rajasekar, D.
2014	A study on factors affecting on consumers' fast foods buying behaviour: reference to pizza hut in the anuradapura city area, sri lanka	Udurawana, Y.M.W.G.P.K.
2014	Impact of celebrity endorsement : a study on consumer goods sale	Ramachandran, R.
2014	Consumers' perceived security risks in online shopping: a survey study in sri lanka	Ilmudeen, A.
2014	Pester power as a strategic tool for advertisers a study with reference to thiruvananthapuram, kerala	Ram, G.; Sudharani Ravindran, D.
2014	Study on consumer satisfaction towards branded consumer non durables a study with reference to rural consumers in kerala	Ram, G.; Markose, B.
2014	Entertainment area and its relevance in inducing pester power a study with reference to chic king outlet	Ram, G.; Sudharani Ravindran, D.
2014	Role of factual evidence and experience on intuition and strategic marketing decision making	Anita, B.
2014	The impact of promotional mix elements on brand equity: banking sector. (banks in jaffna peninsula)	Kurunathan, D.; Grace, H.H.
2014	The impact of customer relationship management practice on customer loyalty (specific reference to local commercial banking sector in jaffna district)	Umakanth, N.
2014	Determinants of viewers' choice on private news channels	Himali, L.P.; Kuruwitage, R.
2014	Going local: exploring consumer behaviour and motivations for palmyrah based products	Shaliny, S.; Sri thayalan, S.
2014	Marketing challenges faced by women entrepreneurs with special reference to small and medium scale entrepreneurs	Nishadi, G.P.K.
2014	Micro credit marketing strategies in the post war marketing context	Shivany, S.; Velnampy, T.; Kajendra, K.
2014	Factors influencing consumers' trust on e-commerce adoption in sri lanka	Ilmudeen, A.
2014	A survey focus on use of internet based e-resources among undergraduates : special reference to sabaragamuwa university	Thathsarani, U.S.; Wijesinghe, M.D.J.W.; Senevirathna, E.M.T.K.
2014	An ict-based real-time surveillance system for controlling dengue epidemic in sri lanka	Rukshan, A.; Miroshan, A.