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Issue Date
Title
Author(s)
2014
Pester power as a strategic tool for advertisers a study with reference to thiruvananthapuram, kerala
Ram, G.
;
Sudharani Ravindran, D.
2014
Impact of celebrity endorsement : a study on consumer goods sale
Ramachandran, R.
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Ram, G.
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Ramachandran, R.
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Sudharani Ravindran, D.
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2014
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