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Issue Date
Title
Author(s)
2014
The impact of customer relationship management practice on customer loyalty (specific reference to local commercial banking sector in jaffna district)
Umakanth, N.
2016
Impact of relationship marketing on customer retention: a study on selected licensed domestic commercial bank in jaffna district
Ketharan, K.
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Ketharan, K.
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Umakanth, N.
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Banking sector
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Commitment
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Communication licensed commercial...
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Customer loyalty
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Customer retention
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Sri lanka
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Trust
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2014
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2016
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