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Issue Date
Title
Author(s)
2016
Customer based brand equity of soft drinks - a study with reference to salem district
Krishnakumar, K.
2014
The impact of promotional mix elements on brand equity: banking sector. (banks in jaffna peninsula)
Kurunathan, D.
;
Grace, H.H.
2016
An empirical investigation into the word of mouth communication in building consumer based brand equity of personal care products
Vasan, M.
;
Rangasamy, K.S.
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Author
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Grace, H.H.
1
Krishnakumar, K.
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Kurunathan, D.
1
Rangasamy, K.S.
1
Vasan, M.
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Brand association
1
Brand awareness
1
Brand imag
1
Brand knowledge
1
Factor analysis
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Perceived quality
1
Personal care Products
1
Promotional mix
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Structural equation modeling
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Date issued
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2016
1
2014
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