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Issue Date
Title
Author(s)
2016
Customer based brand equity of soft drinks - a study with reference to salem district
Krishnakumar, K.
2021
Factors affecting customer based brand equity: evidence from southern province of sri lankan carbonated soft drinks market
Lakmal, V.G.C.
;
Karunaratna, A.C.
2022
The impact of brand awareness on brand image: the case of mobile phone market in vavuniya district
Sinthupa, N.
;
Karunanithy, M.
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Karunanithy, M.
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Sinthupa, N.
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Brand associations
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