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Issue Date
Title
Author(s)
2021
Factors affecting customer based brand equity: evidence from southern province of sri lankan carbonated soft drinks market
Lakmal, V.G.C.
;
Karunaratna, A.C.
2022
The impact of brand awareness on brand image: the case of mobile phone market in vavuniya district
Sinthupa, N.
;
Karunanithy, M.
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Author
1
Karunanithy, M.
1
Karunaratna, A.C.
1
Lakmal, V.G.C.
1
Sinthupa, N.
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2
Brand awareness
1
Brand
1
Brand attitude
1
Brand image
1
Brand loyalty
1
Brand personality
1
Customer based brand equity
1
Mobile phone market
1
Perceived quality
Date issued
1
2021
1
2022
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2
true