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Issue Date
Title
Author(s)
2014
Pester power as a strategic tool for advertisers a study with reference to thiruvananthapuram, kerala
Ram, G.
;
Sudharani Ravindran, D.
2019
Saving and attitude: an evidence from household saving in the jaffna district
Karunaanithy, K.
;
Santhirasegaram, S.
2021
An exploratory study on the factors persuadingthe lifestyle consumption among the youth
Maney, K.L.
;
Mathews, S.
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Author
1
Karunaanithy, K.
1
Maney, K.L.
1
Mathews, S.
1
Ram, G.
1
Santhirasegaram, S.
1
Sudharani Ravindran, D.
Subject
1
Advertisement
1
Attitudinal Factors
1
Behaviour
1
Consumer
1
Consumer buying behaviour
1
Economic psychology
1
Household Saving
1
Online buying
1
Pester power
1
Young india
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Date issued
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2014
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2019
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2021
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