Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3304
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lakmal, V.G.C. | |
dc.contributor.author | Karunaratna, A.C. | |
dc.date.accessioned | 2021-07-06T05:53:22Z | |
dc.date.accessioned | 2022-07-07T05:50:01Z | - |
dc.date.available | 2021-07-06T05:53:22Z | |
dc.date.available | 2022-07-07T05:50:01Z | - |
dc.date.issued | 2021 | |
dc.identifier.issn | 2783-8773 | |
dc.identifier.uri | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3304 | - |
dc.language.iso | en | en_US |
dc.publisher | University of Jaffna | en_US |
dc.subject | Brand associations | en_US |
dc.subject | Brand awareness | en_US |
dc.subject | Brand loyalty | en_US |
dc.subject | Customer based brand equity | en_US |
dc.subject | Perceived quality | en_US |
dc.title | Factors affecting customer based brand equity: evidence from southern province of sri lankan carbonated soft drinks market | en_US |
dc.type | Article | en_US |
Appears in Collections: | ICCM 2021 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
FACTORS AFFECTING CUSTOMER BASED BRAND EQUITY EVIDENCE FROM SOUTHERN PROVINCE OF SRI LANKAN CARBONATED SOFT DRINKS MARKET.pdf | 35.32 kB | Adobe PDF | View/Open |
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