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Issue Date
Title
Author(s)
2016
Customer based brand equity of soft drinks - a study with reference to salem district
Krishnakumar, K.
2021
Factors affecting customer based brand equity: evidence from southern province of sri lankan carbonated soft drinks market
Lakmal, V.G.C.
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Karunaratna, A.C.
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Author
1
Karunaratna, A.C.
1
Krishnakumar, K.
1
Lakmal, V.G.C.
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Brand awareness
1
Brand association
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Brand associations
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Brand equity
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Brand knowledge
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Brand loyalty
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Customer based brand equity
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Purchase decision
Date issued
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2016
1
2021
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