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Issue Date
Title
Author(s)
2016
Customer based brand equity of soft drinks - a study with reference to salem district
Krishnakumar, K.
2014
The impact of promotional mix elements on brand equity: banking sector. (banks in jaffna peninsula)
Kurunathan, D.
;
Grace, H.H.
2016
An empirical investigation into the word of mouth communication in building consumer based brand equity of personal care products
Vasan, M.
;
Rangasamy, K.S.
2020
Corporate social responsibility (CSR) activities and brand equity of Dialog Axiata PLC, Sri lanka
Madubashini, D.K.
;
Pushpanathan, A.
2012
The Application of a Relationship Marketing Perspective in Public and Private Licensed Commercial Banks in Sri Lanka
Dhanushanthini, Y.
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Author
1
Dhanushanthini, Y.
1
Grace, H.H.
1
Krishnakumar, K.
1
Kurunathan, D.
1
Madubashini, D.K.
1
Pushpanathan, A.
1
Rangasamy, K.S.
1
Vasan, M.
Subject
1
Brand association
1
Brand awareness
1
Brand imag
1
Brand knowledge
1
Economic responsibility
1
Ethical responsibility
1
Factor analysis
1
Legal responsibility and philant...
1
Licensed Commercial Banks
1
Perceived quality
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