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Issue Date
Title
Author(s)
2019
Intention towards mobile multimedia message (MMS) advertisements
Jayasooriya, T.S.
;
Shivany, S.
;
Vaikunthavasan, S.
2011
Exploring consumers’ attitude toward local TV commercials in the post-conflict marketing environment: Grounded theory approach
Shivany, S.
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Author
2
Shivany, S.
1
Jayasooriya, T.S.
1
Vaikunthavasan, S.
Subject
1
Advertisements
1
Customer intention Mobile Multime...
1
Grounded theory approach
1
Local TV commercials
1
Post - conflict Marketing Environ...
1
Qualitative research
Date issued
1
2011
1
2019
Has File(s)
2
true