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Results 31-40 of 51 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2018Customers' characteristics of behavior to use tech-marketing in banks Propositions for future researchDilogini, S.; Shivany, S.; Asoka Malkanthie, M.A.
2023Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri LankaDilogini, S.; Shanmugathas, S.; Malkanthie, M.A.A.
2023Does the current pre-experience in FinTech trigger MarTech usage behaviour? A literature review and pilot study in the context of relationship marketingDilogini, S.
2024The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka.Shivany, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P.
2024Do we need to understand the specific challenges related to omni-channel marketing technology among SMEs in Sri Lanka?Dilogini, S.
2024Exploring the path to digital marketing in MSMES: University- Community Development Participatory action ResearchErandathi, W.M.S.; Wijerathna, W.M.I.W.; Piyumal, W.N.; Wijekoon, W.M.U.D.; Wijewardhana, W.A.C.H.; Perera, M.S.P.; Sumalini, N.; Bandara, A.H.M.R.M.; Dilogini, S.
2024A roadmap in enhancing digital marketing capabilities at Saidiha multi products: University-community development participatory action researchRosangeline, S.; Vithursiya, S.; Neojetha, T.; Niranchana, S.; Wimash, R.; Lasindu, T.G.R.M.; Jeethusha, S.; Kiritharan, S.; Dilogini, S.
2024Do arts and crafts entrepreneurs in Sri Lanka have misconceptions about omni-channel market- ing technology? A case study approachDilogini, S.
2024Practical execution of digital marketing for natural beauty: University-community development participatory action researchSriragabairavi, T.; Karunarathne, U.G.D.G.; Bandara, U.G.S.N.; Prabhath, W.S.; Devindika, W.P.G.V.; Waththegedara, W.G.I.H.; Thiluxkanth, T.; Poulsiyam, T.; Linojan, U.; Dilogini, S.
2024Gendered Perspectives on Omnichannel Marketing in Micro and Small and Medium Enterprises (MSMEs): A Pilot Study of Northern Sri LankaSumangala, F.; Dilogini, S.

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