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Issue DateTitleAuthor(s)
2023Does current pre-experience matter? A study of customer-perceived characteristics and MarTech usage behaviour of mobile banking application users in Sri LankaDilogini, S; Shanmugathas, S; Malkanthie, M.A.A
2024Fostering Gender Equality in Higher education: Incorporating outcome-based measures into review manuals to enhance the quality assurance in Sri Lankan state universitiesShivany, S; Dilogini, S; Jegashini, K; Thasika, T
2024Deceptive Social Media Marketing Tactics Utilizing Compromised Facebook accounts to Promote Fraudulent Bitcoin investment crimes: Evidence from Sri Lankan Facebook users.Jegashini, K; Shivany, S
2024The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka.Shivany, S; Dilogini, S; Jegashini, K; Pathmaraj, P
2024Developing Personal Brands through Social Media Platforms: A case of university academics in Sri LankaRathna, S.N.K.K; Shivany, S
2025Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language BarriersSathyakumar, M; Shivany, S; Jegashini, K; Dilogini, S
2025Employing Marketing Graduates in MSMEs for Achieving Sustainable Development GoalsShivany, S; Jegashini, K; Dilogini, S
2025Human-Centric Digital Transformation in Industry 5.0: A Phenomenological Study of Family-Owned SME in Sri LankaSangarathas, D; Shanmugathas, S
2024-11-28Building Brand Trust and Sustainability of MSMEs Through Storytelling: Strategies for Marketing Eco-Friendly ProductsJegashini, K; Shivany, S
2025Exploring the Role of Social Psychological Drivers in Small Scale Textile Business Environment of Northern Province of Sri LankaLochani, M.M.M.; Kumarasinghe, J.A.D.P.M.; Ranasinghe, R.A.G.N.; Kumara, M.G.R.D.; Kumarasinghe, M.M.S.L.; Rajapaksha, R.M.K.D.; Kodithuwakku, K.K.T.D.; Wickramasekara, D.H.T.; Bandara, M.D.D.; Rajapaksha, R.M.O.; Dilogini, S.