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Issue DateTitleAuthor(s)
2025Consumer Personality Traits, Service Expectations, and Loyalty: Evidence from Local Beauty Salon in Jaffna in Sri LankaSenevirathne, P.V.D.; Hansika, W.A.K.A.; Ranasinghe, K.R.P.M.; Karunathilake, R.L.A.M.; Thadikara, T.M.S.T.; Bandara, H.M.S.M.; Vithanage, M.Y.D.; Madushanka, K.D.N.; Kushan, E.M.C.; Bandara, K.W.H.D.S.; Puvitharan, R.; Dilogini, S.
2025Developmental Psychology Perspectives on Consumer Book Choices in a Small-Scale BookshopDilogini, S.; Kamshanaa, T.; Jayathissa, T.M.I.M.; Kumarasinghe, K.M.I.N.; Ranathunga, S.A.T.H.; Disanayake, W.G.S.U.; Bens, A.N.; Samarawickrama, L.G.P.K.; Subasinghe, N.S.; Danieal, M.; Kumari, S.M.V.H.T.
2024Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri LankaDilogini, S.; Shivany, S.
2023Does current pre-experience matter? A study of customer-perceived characteristics and MarTech usage behaviour of mobile banking application users in Sri LankaDilogini, S.; Shanmugathas, S.; Malkanthie, M.A.A.
2010Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector.Fazeela, J.A.; Shivany, S.
2026Are women-led micro, small and medium enterprises (WMSMEs) in Sri Lanka using social media as their transformative digital tool? Case study insights from Sri LankaDilogini, S.
2010Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sectorFazeela, J.A.; Shivany, S.
2010Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator: Special application to the private commercial Bank in Sri LankaFazeela, J.A.; Shivany, S.
2024From traditional to digital: empowering sun mixture through University-community development participatory action researchLambert, A.D.A.; Uthayakumar, A.D.A.; Bandara, A.M.S.L.; Bamunusinghe, B.A.I.K.; Geerththana, B.; Wijerathna, C.N.; Wickramasinghe, D.P.A.M.; Dissanayake, D.O.; Kodithuwakku, H.K.W.T.; Dilogini, S.
2025Psychological Triggers of Impulse Purchases in Grocery Stores: Evidence from Northern Province of Sri LankaSudugaran, C.; Thennakoon, T.M.J.V.K.; Gamage, T.S.; Dissanayaka, I.P.M.M.; Sivasooriya, S.; Fernando, J.J.K.D.; Wedikkarage, T.P.W.H.N.; Ranasingha, H.P.P.K.; Aslam, A.; Samadhika, A.D.; Kumararathna, I.J.; Dilogini, S.