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Issue DateTitleAuthor(s)
2011Exploring consumers’ attitude toward local TV commercials in the post-conflict marketing environment: Grounded theory approachShivany, S.
2010Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sectorFazeela, J.A; Shivany, S.
2011Impact of information technology on customer satisfaction: Special application to the post – conflict banking environmentShivany, S.; Sanchieef, A.
2010Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator: Special application to the private commercial Bank in Sri LankaFazeela, J.A; Shivany, S.
2016Content Analysis of Tamil TV Commercials Aimed at Women in the Post War ContextShivany, S.; Velnampy, T.
2017Guerilla advertising weapon for promotional problems of selected smes in MannarSuganya, A.; Shivany, S.
2012Prominence of information bases & media assessments in the post conflict marketing enviornmentShivany, S.
2017Exploring the Models for linking Micro Marketers and the Management FacultyShivany, S.
2015Consumer responses towards the 4ps marketing strategies in the conflict affected areas of Sri Lanka: a grounded theory approachShivany, S.; Velnampy, T.; Kajendra, K.
2016பசுமைச்சந்தைப்படுத்தல் தந்திரோபாயங்களைக் கையாள்வதில் பெண்சிறுகைத்தொழில் முயற்சியாளர்கள் எதிர்கொள்ளும் சவால்கள்Shivany, S.

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