http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/86 Sat, 04 Apr 2026 20:58:29 GMT 2026-04-04T20:58:29Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3741 Title: The impact of Product Modification on Customer Satisfaction. Authors: Vannarajah, T.L.; Jude Leon, S.A. Abstract: This research concerns with the analysis of "The impact of product modification on customer satisfaction". The researcher formulated problem question as "Does product modification have significant influence on customer satisfaction?" The following objectives are drawn for this valuable study such as to identify the relationship between product modification and customer satisfaction, to measure the impact of product modification on customer satisfaction, to identify the factors influencing on customer satisfaction and to identify the features of cellular phone, in which modification may be occurred. Some limitations were also identified in this research, such as the respondents were selected only from Jaffna peninsula, this study relates with behavioral patterns, so it may be changed from period to period, only primary data were used by the researcher, there are number of companies are being in the cellular phone industry, but in this research only two companies, such as Nokia and Sony Ericsson were taken in to account. In this research, fifty customers were identified as sample. Data were collected from selected customers through questionnaires and these data were presented and analyzed by using statically tools. The results of these analyses were used to test the relationship between product modification and customer satisfaction. Here, five hypotheses were conducted as the higher the product modification will lead to higher the customer satisfaction, desirable size and color of the phone may increase the level of customer satisfaction, convenient phone design leads to high satisfaction, changes in the product features, which directly affect the customer satisfaction and there is no relationship between product modification and customer satisfaction. The research findings indicate the relationship between product modification and customer satisfaction as positive at the r point of 0.793(**) and has significant impact on customer satisfaction at the regression point (r2) of0.629 with the significant level of 0.000. From these findings, we can conclude that "there is a high positive relationship between product modification and customer satisfaction". And "all product modification variables have significant influence on customer satisfaction". Sat, 01 Jan 2011 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3741 2011-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3740 Title: Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka Authors: Jude Leon, S.A.; Pathmini, M.G.S. Abstract: In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study examines the relationship between CRM and customer loyalty as a comparative study between State Banks and Private Banks in Northern Region of Sri Lanka. The Problem of this study is to test how CRM has impact on customer satisfaction and customer loyalty in Sri Lankan banking industry. Trust, commitment, communication, conflict handling and empathy have been used as independent variables of the study under the main construct of CRM and Customer Loyalty as Dependent Variable and Customer Satisfaction as mediating variable in this study. This study is a deductive one as it tries to find out the relationship among CRM and customer satisfaction and customer loyalty. It is also a positivist approach as it is a qualitative approach using structured questionnaires. It is a cross sectional research as it compares different population groups at a single point in time as comparing state bank customers and private bank customers. For this study, data were collected by using the primary data as well as secondary data. Sample size is being selected under two stages considering organizational level (30 bank branches) and individual level (300 customers) by using stratified sampling. Both descriptive statistics and inferential statistics are used to analyze the data. Findings of the study indicated that, there is a significant relationship between CRM and customer loyalty. And also, it shows that, Trust, commitment, communication, conflict handling and empathy have significant impact on customer loyalty. Tue, 01 Jan 2019 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3740 2019-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3739 Title: The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District Authors: Jude Leon, S.A.; Thilakshan, P. Abstract: The study focused on “The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District”. Four aspects of brand equity, notably brand awareness, brand association, perceived quality and brand loyalty were selected as independent variables, those affect consumer purchasing decision. Consumer purchasing decision is important because many researchers have shown that consumer purchasing decision has a positive effect on organization’s profitability. The main objective of this study is to examine how does brand equity has an impact on consumer purchasing decision. Unilever is one of the Fast moving consumer goods (FMCG) organizations in the world. It has a huge potential market for Lux beauty soap around the globe. Unilever is striving hard to offer quality Lux beauty soaps in bid to maintain existing consumers and woo new ones as well. Consumers on the other hand, want the best value for their money so they are always coming around to get the best one. Data were collected from 100 consumers in Vavuniya District by using questionnaires as primary source. The relationship between brand equity and consumer purchasing decision were discussed in this study. The hypotheses were tested via correlation and regression analysis by using SPSS (20.0) package. The study found that, there is a positive relationship between overall brand equity and consumer purchasing decision. Since all the independent variables have positive relationship with consumer purchasing decision, brand awareness and brand loyalty have weak positive relationship with the dependent variable. Therefore, the management must put more concentration on these factors to improve the consumer purchasing decision Sun, 01 Jan 2017 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3739 2017-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3690 Title: A Review on The Relationship Variables to Job Design Authors: Thusyanthy, V. Abstract: Many scholars have indicated that many factors, dimensions, environment, time, etc. are useful to design jobs in organizations. This review explores with the variety of literature support the relationship of variables with respect to job design. To extend and facilitate further studies contextually and empirically, a mind-map is presented to show how these relationship variables relate to job design. This would enhance the studies related to job design in particular. Wed, 01 Jan 2014 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3690 2014-01-01T00:00:00Z