http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5689 Tue, 07 Apr 2026 20:03:18 GMT 2026-04-07T20:03:18Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3015 Title: THE ROLE OF SOCIAL MEDIA MARKETING IN BUILDING CUSTOMER EQUITY- SPECIAL REFERENCE TO TRAVEL AND TOURISM INDUSTRY IN SRI LANKA Authors: Dhanushanthini, A. Abstract: Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about products, services and brands. On the other hand, the value a customer brings to a firm is not limited to the profit from each transaction but is the total profit the customer may provide over the duration of the relationship with the firm. Thus, customer equity has been considered as the most determinant of the long-term values of the firm. Based on that this study examined the research problem of whether the social media marketing (SMM) impacts on customer equity in Travel and Tourism Industry (TTI) in Sri Lanka. The objective of this study is to identify the impact of SMM on customer equity in Sri Lankan TTI. Furthermore, the conceptual model has been developed to link SMM and customer equity. Entertainment, interaction, trendiness, customization and word of mouth are considered as the dimensions of SMM. Similarly, value equity, brand equity and relationship equity are the dimensions of customer equity which were extracted from literature. Questionnaire was used to collect data. Fifteen, tourist hotels have been selected in Colombo District based on non-probability sampling method (quota sampling method). Multiple regression analysis has been used for the analysis. Findings revealed that there is a positive impact of SMM on customer equity in Sri Lankan Travel and Tourism Industry. Tue, 01 Jan 2019 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3015 2019-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3014 Title: THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICT Authors: Selvarajan, P.; Chathuranga, R.W. L. Abstract: The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure shopping motivation, gratification shopping motivation, role shopping motivation, value shopping motivation, social shopping motivation and idea shopping motivation. The main objective of this study is to investigate the impact of hedonic shopping motivation on consumers’ impulsive buying behavior towards apparel sector in Galle district. The data were collected through a structured questionnaire from the respondents in Galle district. Researchers incorporated multiple linear regression analysis and reliability test by using the SPSS software of 20.0 version. The results showed that Adventure shopping, role shopping and idea shopping are significantly influencing on impulsive buying behavior. However, gratification shopping motivation, social shopping motivation and value shopping motivation showed an insignificant impact. Adventure shopping motivation and idea shopping motivation positively influence on impulsive buying behavior. Role shopping motivation is negatively influencing on impulsive buying behavior. It is concluded that the above stated six factors of hedonic shopping Tue, 01 Jan 2019 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3014 2019-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3013 Title: Working Capital Management and Financial Performance of Manufacturing Sector in Sri Lanka Authors: Rodrigo, W.S.L.; Chandima, S.H.I. Abstract: Working Capital Management provides critical insight into the performance of the organizations and it plays an important role in any kind of industry, especially in the manufacturing sector. As an important indicator for measure the performance and viability of the organization, many managers involved considering the efficient management of Working Capital in the organization. Accordingly, the main purpose of this study is to identify the relationship between Working Capital Management and Financial Performance of the manufacturing sector in Sri Lanka. In Sri Lanka manufacturing sector is the second largest segment of the economy contributing significantly to the Gross Domestic Product of the country. For this study, data was collected from the manufacturing firms quoted on the Colombo Stock Exchange (CSE). As a sample size, this study used 30 manufacturing firms while the sample period of the study is five years from 2013 to 2017. The data was collected through the published annual reports of the respective companies. To examine the effect of WCM on performance, this study applied Return on Assets(ROA) and Return on Equity(ROE)as outcome variables whereas Cash Conversion Cycle (CCC), Current Financial Assets Ratio (CFAR) and Current Financial Debt Ratio (FDR) were used as explanatory variables. Since the study involves panel data, pooled OLS analysis has been carried out to arrive at the findings of the study. There is no significant relationship between CCC, CFAR, FDR, and outcome named ROA while CCC, CFAR, FDR, and ROE have a significant relationship, the findings reveal. The study also concludes that manufacturing firms in Sri Lanka need to concentrate on conservative Working Capital Management policy and improve their collection and payment policy. Mon, 01 Jan 2018 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3013 2018-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3012 Title: The Impact of Human Resource Management Practices on Employees’ Performance: The Evidence from Selected Commercial Banks in Jaffna District. Authors: Vivek, R. Abstract: In the current scenario, Human Resource Management Practises play an important Role in Organization to increase the Employees' Performance. The purpose of this paper is to examine the impact of human resource management (HRM) practices on Employees' performance. If it Managed efficiently and effectively, Human Resource can play an important role in realizing the objectives of the organization, as an integral source. For the purpose of this study data collection was done through the questionnaire and reliability of the items ware confirmed further 184 respondents were selected based on convenient sampling method from managerial and non-managerial staffs from selected most leading Commercial banks in Jaffna District. Statistical Package for Social Sciences (SPSS) was used to analyze the data and statistical tools such as correlation and regression the related variables. The results indicate that HRM practices Recruitment and selection, Training and Development, Compensation and Performance Appraisal have a positive impact on employee‘s performance. Hence that independent variables contribute positively towards change in the dependent variable. Mon, 01 Jan 2018 00:00:00 GMT http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3012 2018-01-01T00:00:00Z