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Browsing by Author Selvarajan, P.

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Issue DateTitleAuthor(s)
2021An Analysis of Consumer Vulnerability during COVID-19 Pandemic Situation in Sri LankaWeerasinghe, K.P.W.D.R.; Selvarajan, P.
2018Buyers’ Awareness of the Traffic Light Color Coding System Introduced for Packages of Soft Drinks: A study conducted in Kekirawa Town AreaWeerasinghe, K.P.W.D.R.; Selvarajan, P.
2009Changing Life Patterns of Displaced Plantation Community in Vavuniya district after the independenceSelvarajan, P.; Maadhavan, M.
2012Consumer Attitudes toward Ready–To–Eat Packed Food Items (With Special Reference to Jaffna Divisional Secretariat Division)Meenambekai, R.; Selvarajan, P.
2018Consumer Perception towards Genetically Modified Products: A Study in VavuniyaSelvarajan, P.; Weerasinghe, K.P.W.D.R.
2011Contemporary Asian Culture and its impact on Organizational BehaviorSelvarajan, P.
2020A Critical Evaluation of Resonant and Dissonant Leadership and their implications during the COVID-19 Pandemic Situation in Sri LankaSelvarajan, P.
2008Customer Satisfaction in the Banking Industry (Special reference to Vavuniya District)Selvarajan, P.
2021Demographic Profiling and the Organizational Citizenship Behaviour A Study among the Graduate Trainees in Batticaloa District of Sri LankaSelvarajan, P.; Sreepriya, S.
2012E-TRANSFORMATION IN THE SRI LANKAN BANKING INDUSTRY: DRIVERS OF SUCCESS VS BARRIERS TO SUCCESSSelvarajan, P.; Ranasinghe, B.; Munidasa, D.
2008An Empirical Study of the Effectiveness of the Rehabilitation Package of Danish Refugee Council and the Life status of its BeneficiariesSelvarajan, P.; Gamage, R.H.K.
2016: Evaluating the factors influencing on Customer Retention in the Mobile Telecommunication Industry in Colombo District of Sri LankaKarunakaran, A.S.J.; Selvarajan, P.
2009Evaluation of Customer centered approaches adapted in Public Sector OrganizationsSelvarajan, P.
2011An Evolutionary Approach to Hierarchy of Effects Model and its impact on Creative MarketingSelvarajan, P.
2011The ICT induced Business Reconfiguration from Evolution to Revolution (A Case study of Public Sector Banks in Sri Lanka).Selvarajan, P.
2009The Impact of Consumer Attitudes towards the consumption of local brands; a case study of Highland brand food products in Sri LankaSelvarajan, P.; Manokar, P.; Samanmali, C.K.M.
2019The Impact of Hedonic Shopping Motivations on Impulsive Buying Behavior of Consumers in Apparel Sector in Galle DistrictSelvarajan, P.; Chathuranga, R.W.L.
2019THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICTSelvarajan, P.; Chathuranga, R.W. L.
2019THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICTSelvarajan, P.; Chathuranga, R.W. L.
2019The Impact of Interior and Exterior Design of Shopping Mall on Consumer Purchasing Intention- A Case Study of ODEL, SrilankaMadhushani, B.R.P.T.; Selvarajan, P.
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