Browsing by Author Selvarajan, P.

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Issue DateTitleAuthor(s)
2011The ICT induced Business Reconfiguration from Evolution to Revolution (A Case study of Public Sector Banks in Sri Lanka).Selvarajan, P.
2009The Impact of Consumer Attitudes towards the consumption of local brands; a case study of Highland brand food products in Sri LankaSelvarajan, P.; Manokar, P.; Samanmali, C.K.M.
2019The Impact of Hedonic Shopping Motivations on Impulsive Buying Behavior of Consumers in Apparel Sector in Galle DistrictSelvarajan, P.; Chathuranga, R.W.L.
2019THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICTSelvarajan, P.; Chathuranga, R.W. L.
2019THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICTSelvarajan, P.; Chathuranga, R.W. L.
2019The Impact of Interior and Exterior Design of Shopping Mall on Consumer Purchasing Intention- A Case Study of ODEL, SrilankaMadhushani, B.R.P.T.; Selvarajan, P.
2010The Impact of Service Quality towards Public Satisfaction in Government SchoolsSelvarajan, P.
2009The impact of the Livelihood Facilities of the Consortium of Humanitarian Agencies (CHA) on the Life stage of IDPsSelvarajan, P.
2011The Importance of Directional Policy Matrix for Sri Lankan Marketers- A Theoretical PerspectiveSelvarajan, P.
2010The need for ICT- induced Organizational Transformation among the Public Sector Banks in Sri Lanka.Selvarajan, P.
2010Occupational Stress among the Women Graduate Teachers in the Northern Province of Sri LankaSelvarajan, P.; Manokar, P.
2021Organizational Citizenship Behavior of Graduate Trainees in Batticaloa DistrictSelvarajan, P.; Sreepriya, S.
2021Organizational citizenship behaviour of graduate trainees in batticaloa districtSelvarajan, P.; Sreepriya, S.
2019POSITIVE AND NEGATIVE AFFECTIVITY TOWARDS MANAGERIAL DECISION MAKINGSelvarajan, P.; Theebika, S.
2018Post-Purchase Dissonance of Undergraduates towards Slow Moving Consumer GoodsNoorul Safna, M.I.; Selvarajan, P.
2010The Problems faced by the Displaced Women Community and its effect on Gender EqualitySelvarajan, P.
2019The Role of Change Agents in Integrated Marketing Communications Development of A Conceptual FrameworkSelvarajan, P.; Safna, M.I.N.
2011Strategic Impact of the Marketing Triangle on Building and Sustaining Successful Brands through Innovativeness and Creativity: A Balanced PerspectiveSelvarajan, P.